![]() The responses to the broadcasts were the opposite: emotional, strongly supportive or strongly critical or even hostile, and rarely critically constructive. Responses to the printed components tended to be ‘cool’: rational, calm, critical, constructive. ![]() ![]() When I started analyzing the questionnaires, I was struck particularly by the ‘open-ended’ comments in response to the television and radio broadcasts. We were looking for what worked and what didn’t work in designing multimedia distance education courses. The questionnaire contained both pre-coded responses, and the opportunity for open-ended comments, and asked students for their responses to the print and broadcast components of the courses. We sent out by mail questionnaires on a weekly basis to students taking these courses. ( So you think MOOCs are new?! The NEC was offering them over 40 years ago). My job was simple: to research into the pilot of the OU being currently offered by the National Extension College, which was offering low cost non-credit distance education programs in partnership with the BBC. I was the 20th member of staff appointed. At this point the university had just received its royal charter. In 1969, I was appointed as a research officer at the Open University in the United Kingdom. The first one, media are different, came very early, within 12 months of starting my career as a researcher into educational technologies. A number of things come together until something in particular triggers it. That way students will learn more deeply and effectively.Īha moments do not come out of thin air. Put more positively, you can do different and often better teaching by adapting it to the medium. If you just transfer the same teaching to a different mediium, you fail to exploit the unique characteristics of that medium. This is the first of seven posts that discusses why I believe these ‘discoveries’ to be important, and their implications specifically for online learning.ĭifferent media have different educational effects or affordances. In a previous post, I listed the seven ‘aha’ moments that have been the most seminal ‘discoveries’ in my researching and working in educational technology.
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